About

About Us
Persian Cleansing

Our Story

How Persian Cleansing Was Born

Persian Cleansing grew from a simple truth: the body is always speaking, and most people have forgotten how to listen. After years of working with clients who “felt unwell” despite normal medical tests, and after healing my own long journey of imbalance, I realized the world needed a new kind of support — one that blends the precision of Traditional Iranian Medicine with the practicality of everyday food and lifestyle.
Today, Persian Cleansing stands as a place where bio-individuality is honored, intelligent cleansing is prioritized, and people finally discover what it feels like to live in a body that works with them, not against them.

Meet Our U.S. Director
The Bridge Between Vision and Transformation

Freydoun Naeymi-Rad serves as the United States Office Manager and Director of Persian Cleansing, bringing both leadership excellence and an exceptional gift for coaching. As one of the top transformational coaches in the Persian Cleansing method, Freydoun combines precision, empathy, and deep understanding of human behavior to guide clients through meaningful lifestyle shifts. His strategic mindset and calm, grounded communication style help individuals feel supported, motivated, and confident as they move through their healing journey. Freydoun is the operational backbone of our team in the U.S., ensuring that every client experience reflects the integrity, clarity, and compassion that define Persian Cleansing.

A Gentle, Strategic Path Back to Balance

Persian Cleansing is a holistic wellness practice grounded in the science of temperament (mizaj), Persian culinary medicine, and personalized lifestyle design. We help individuals decode their body’s signals, clear internal residues that create fatigue and inflammation, and rebuild health through food, cleansing, rhythm, and mindful living. Our work is warm, human, and deeply practical — no extreme detoxing, no one-size-fits-all diets, and no forcing the body into someone else’s definition of health. We meet you where you are and build from there.

About the Founder — Paria Mortazavi

Paria Mortazavi is a holistic health strategist and culinary wellness practitioner who blends Traditional Iranian Medicine with modern nutritional science to create personalized healing plans rooted in bio-individuality. With a background in MBA and Industrial Engineering, she brings a strategic, systems-minded approach to wellness—one that replaces generic diets and quick fixes with clear, custom-designed roadmaps for each person’s unique temperament. Her training in herbal medicine, culinary wellness, tongue diagnosis, and mizaj analysis allows her to use food as both nourishment and therapy, transforming everyday cooking into a powerful tool for restoring balance. Paria has participated in international symposiums, learned from world experts such as Dr. Sangchul Kim of the WHO, and continues to bridge ancient Persian wisdom with evidence-based modern health principles.

Her work is deeply shaped by her own health journey. After years of struggling with internal inflammation, hormonal imbalance, fatigue, and skin issues—despite “normal” medical tests—Paria discovered that her body wasn’t failing her; she simply wasn’t living in alignment with her nature. Through intelligent cleansing and temperament-based eating, she rebuilt her health and began guiding others through the same transformation. Over the past decade, she has supported more than 3,000 clients across the US, Europe, Australia, and the Middle East, helping them understand their bodies, clear hidden imbalances, and reclaim vitality. Today, through her Persian Cleansing method and her book Persian Culinary Medicine: A Guide to Natural Healthcare, Paria continues to empower people to stop fighting their bodies and start healing with their bodies.

committing to excellence

A World Where People Feel at Home in Their Bodies Again

Our Vision

We envision a future where healing is no longer a confusing maze of diets, tests, and trends, but a clear and intuitive journey back to one’s natural design. A world where people understand their temperament, trust their body’s signals, and use everyday food as a powerful tool for harmony. Our vision is to revive the timeless intelligence of Persian medicine and translate it into modern life — so individuals everywhere can live with balance, clarity, energy, and a calm relationship with their body. We believe true health is not perfection; it’s the experience of feeling aligned, grounded, and deeply connected to yourself.

Our Mission

Our mission is to guide each person in discovering their unique bio-individuality and building a lifestyle that works with their biology, not against it. Through personalized cleansing, temperament-based nutrition, emotional balancing, and culinary medicine, we empower individuals to remove internal blockages, reduce inflammation, and reconnect with their body’s natural rhythm. We are committed to offering practical, compassionate, evidence-informed guidance based on the wisdom of Traditional Iranian Medicine and modern wellness principles. Our mission is to give you the tools, clarity, and confidence to understand your own body — so healing becomes a skill you carry for life, not a temporary fix dependent on others.